How to Choose The Right PPC Agency

Choose the Right PPC Agency

In today’s business environment, standing out from the crowd and having brand awareness may make or break your company. PPC advertising is one of the fastest and most reliable paths to success. Pay-per-click advertising is a digital marketing approach that places your brand in front of a targeted audience and, when done effectively, may improve brand awareness by up to 80% as well as traffic, leads, and sales. Choosing the best PPC Agency for your company has never been more important.

Table of Contents

  1. Why You Should Care About PPC Advertising
  2. Characteristics of a Great PPC Agency
  3. Digital Marketing Strategy
  4. Choosing the Right PPC Agency for your Business

1. Why You Should Care About PPC Advertising

In 2019, $106.5 billion was spent globally on PPC search advertising, and by 2022, PPC advertising is expected to spend $132 billion globally. It’s hardly surprising that spending is rising, given Google estimates that for every $1.60 spent on Google Ads, advertisers earn $8. PPC advertising is a digital marketing trend that isn’t going away in 2021, based on this data.

The reason for such growth is that PPC advertising works. It puts your company in front of the target audience who is seeking the service you provide at the exact moment they are searching. If you want to see quick results, whether it’s an increase in leads, a spike in traffic to your website, or enhanced brand awareness and exposure, PPC advertising can help. However, it’s not a guaranteed answer and should only be employed on websites that have a strong, well-thought-out web design. A successful plan is required to achieve the desired goals. This is when working with the proper PPC agency is essential.

2. Characteristics of a Great PPC Agency

So, what makes an excellent PPC agency? Let’s break down the qualities you should look for. A skilled PPC agency will first listen to you by asking intelligent questions about your goals, understand your expectations, and then create a seamless digital marketing strategy to reach those goals.

Data Driven

They depend on data. They are worried about the return on ad spend (ROAS). The most exciting aspect of PPC advertising is that sales may be linked directly to your campaigns. A strong PPC agency will be able to analyze all of the data and make correct conclusions not just about how to improve your current campaigns but also about future planning. The following key performance indicators (KPIs) should be shared and explained during monthly reporting:

  • Clicks
  • Cost per click (CPC)
  • Click-through rate (CTR)
  • Cost per thousand impressions (CPM)
  • Quality Score
  • Conversion Rate (CVR)
  • Cost per conversion/Acquisition (CPA)
  • Average position


Nothing is more important than being able to put together a report that a customer can understand when it comes to data. It is important that your preferred agency values simple reporting while still making time to communicate with you on progress. Nothing is more annoying than investing money in marketing and not understanding how it impacts your business.

Up to Date

Google Ads and other PPC systems are constantly evolving, from what constitutes a good bid strategy to their algorithms for selecting ideal landing sites. Working with a PPC agency that is informed about the changes and knows how to adjust a plan to meet them is essential to long-term success.

3. Digital Marketing Strategy

PPC advertising is only one piece of the digital marketing ecosystem. When it comes to selecting the ideal agency for your company, you want to go with a company that can develop and expand with your success. As a result, it is essential that they are knowledgeable about various online marketing strategies such as SEO, Facebook advertising, and email marketing. They may lead to huge success and fast growth if done properly.

4. Choosing the Right PPC Agency for your Business

Now that you understand what qualifies a PPC agency for your company, here are some questions to ask to ensure you select the best one.

How do you inform clients about campaign results?

You never want to be in the dark about how your PPC advertising campaign is progressing, so it’s essential that they provide you with a clear communication schedule, such as monthly phone calls where they can go over the data in depth, as well as communication along the way when major updates to the strategy are made.

What tools do you use to guarantee campaign success?

PPC agencies can utilize a variety of technologies to build, track, and optimize campaigns. To name a few, we’d utilize Google Ads, Google Keyword Planner, Google Performance Grader, Google Tag Manager, Google Trends, Google Analytics, Ahrefs, Ravel Tools, and CallRail.

Will I be able to see the campaign metrics on my own?

It is essential that you have independent access to your PPC campaign data. This way, you may see the data whenever you choose rather than waiting for a monthly report. This would also help you to keep your campaigns as transparent as possible.

What is your procedure for developing a PPC strategy?

A great PPC agency will delve deep to understand your goals and then have a strategic plan that they can define and prove to you how they will get the outcomes you desire. That, after all, is the attraction of PPC advertising. We can trace the outcomes back to the campaigns.

Can you share any PPC outcomes you’ve achieved for other companies?

You certainly want a firm that has a few case studies to show that they have achieved success for other clients, which proves its expertise and capacity to get outcomes for your organization.

After all, you’re relying on your PPC agency to boost your brand and grow your business. In order to make the best decision, you must ask questions, check for information and outcomes, and understand the process.

Ready To Choose Your PPC Agency.

We'd love to speak with you! If you are searching for an award-winning digital marketing agency with a record of success, please contact us at +92 (309) 514-8449 or fill out the contact form below to speak with a digital marketing strategist.

About the Author

Justin Scott

Justin Scott is the Florida Branch Manager at ARF Services. Talk about web design, SEO, and digital marketing that will meet your needs. Read more by Justin Scott

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