Expected Action Rate
This is the likelihood of your audience engaging with your ad, which includes clicking on the link, downloading an app, etc. To ensure a competitive ad, you should aim for a high expected action rate, which will help design an effective ad for your audience.
Your bid is the amount you are willing to pay for a visitor to respond to your ad. Your bid is one of the most critical factors in improving the performance of your ad.
Ad Quality and Relevance
The quality and relevance of your ad is a crucial factor in promoting positive interactions with your audience. High-quality and relevant ads are more likely to be successful and increase the likelihood of engagement with your ad.