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Facebook Marketing Packages

Facebook Marketing Packages and Advertising Costs for Your Business

Determining Factors for Facebook Ads Cost

Understanding the factors that impact the cost of Facebook ads is crucial for businesses seeking to advertise on the platform. While there are multiple variables that can affect costs, there are four primary factors that play the most significant role. By keeping these factors in mind, businesses can better anticipate the costs associated with advertising on Facebook and make informed decisions about their advertising strategies.

Target Audience

The cost of Facebook advertising is influenced by the audience you choose to target. Identifying your target audience is crucial to optimizing your advertising costs.

Facebook Ad Campaign Objective

Facebook offers 11 ad objectives that are grouped under three main categories – AWARENESS, CONSIDERATION, and CONVERSIONS.

Facebook AD Objectives

Choosing the right ad objective is important as it can lead to different outcomes and results for your business. Consideration of Facebook ad objectives is crucial when creating an ad campaign.

Facebook AD Bidding Strategy

The bidding strategy you choose for your Facebook ad campaign is a critical factor in determining the overall cost. Choosing the appropriate bidding approach based on your specific goals and budget is essential.

Small Business

Facebook Marketing Packages

$99<div style="margin-top: -5px"><span>Monthly</span><br><span style="font-size: 15px; font-weight: 500">EXCLUSIVE OF ALL TAXES</span></div>

  • ORGANIC FACEBOOK MANAGEMENT PLAN
  • Facebook Page Creation
  • Facebook Cover And Profile Creation
  • Facebook Tabs Creation
  • Facebook Page Optimization
  • Post on Page (2 Per Week)
  • Creation of Facebook Polls/ Quiz
  • Sharing Post In Groups
  • Responding To Comments
  • Call To Action Button Creation
  • Hashtag Research
  • Influencer Research
  • Video Posting
  • Page Monitoring
  • Competitors Analysis
  • Facebook Ads Management
  • Facebook Business Manager Set Up
  • Pixel Installation
  • Custom Conversion Creation
  • Remarketing
  • Detailed Audience Creation
  • Custom Audience Creation
  • Creation of Automated Rules
  • Facebook Analytics Report Creation
  • Ad Campaign Monitoring
  • Catalogue Creation
  • Dynamic Ads Creation
  • Instant Experience Ads Creation
  • Customization of Ad Placements
  • A/B Testing of Ad Set, Creative And
    Placement
  • Carousel And Collection Ads
  • Traffic Monitoring
  • Monthly Report
  • $99/mo | EXCLUSIVE OF ALL TAXES
Get Started Now!
BEST VALUE

Midsize Business

Facebook Marketing Packages

$149<div style="margin-top: -5px"><span>Monthly</span><br><span style="font-size: 15px; font-weight: 500">EXCLUSIVE OF ALL TAXES</span></div>

  • ORGANIC FACEBOOK MANAGEMENT PLAN
  • Facebook Page Creation
  • Facebook Cover And Profile Creation
  • Facebook Tabs Creation
  • Facebook Page Optimization
  • Post on Page (4 Per Week)
  • Creation of Facebook Polls/ Quiz
  • Sharing Post In Groups
  • Responding To Comments
  • Call To Action Button Creation
  • Hashtag Research
  • Influencer Research
  • Video Posting – 1 Per Month (Only 30 Sec)
  • Page Monitoring
  • Competitors Analysis
  • Facebook Ads Management
  • Facebook Business Manager Set Up
  • Pixel Installation
  • Custom Conversion Creation
  • Remarketing
  • Detailed Audience Creation
  • Custom Audience Creation
  • Creation of Automated Rules
  • Facebook Analytics Report Creation
  • Ad Campaign Monitoring
  • Catalogue Creation
  • Dynamic Ads Creation
  • Instant Experience Ads Creation
  • Customization of Ad Placements
  • A/B Testing of Ad Set, Creative And
    Placement
  • Carousel And Collection Ads
  • Traffic Monitoring
  • Monthly Report
  • $149/mo | EXCLUSIVE OF ALL TAXES
Get Started Now!

E-commerce Business

Facebook Marketing Packages

$249<div style="margin-top: -5px"><span>Monthly</span><br><span style="font-size: 15px; font-weight: 500">EXCLUSIVE OF ALL TAXES</span></div>

  • ORGANIC FACEBOOK MANAGEMENT PLAN
  • Facebook Page Creation
  • Facebook Cover And Profile Creation
  • Facebook Tabs Creation
  • Facebook Page Optimization
  • Post on Page (5 Per Week)
  • Creation of Facebook Polls/ Quiz
  • Sharing Post In Groups
  • Responding To Comments
  • Call To Action Button Creation
  • Hashtag Research
  • Influencer Research
  • Video Posting – 2 Per Month (Only 30 Sec)
  • Page Monitoring
  • Competitors Analysis
  • Facebook Ads Management
  • Facebook Business Manager Set Up
  • Pixel Installation
  • Custom Conversion Creation
  • Remarketing
  • Detailed Audience Creation
  • Custom Audience Creation
  • Creation of Automated Rules
  • Facebook Analytics Report Creation
  • Ad Campaign Monitoring
  • Catalogue Creation
  • Dynamic Ads Creation
  • Instant Experience Ads Creation
  • Customization of Ad Placements
  • A/B Testing of Ad Set, Creative And
    Placement
  • Carousel And Collection Ads
  • Traffic Monitoring
  • Monthly Report
  • $249/mo | EXCLUSIVE OF ALL TAXES
Get Started Now!

Note: This is the standard pricing for Facebook advertising, and prices may increase based on the client's requirements.

How Much Does it Cost to Invest in Facebook Ads?

To your knowledge, Facebook advertising costs and how much you can expect to invest in Facebook ads. There are different bidding models available, including CPC, CPM, CPL, CPA, and more, which can impact your costs. On average, the CPC for Facebook ads is $0.44, the CPM is $14.9, the CPL is $5.83, and the average CPA is $18.68. The average Cost Per Engagement is $0.12, and the average Cost Per App Installation ranges from $1 to $2 per installation. However, it's important to note that prices may vary based on industry and specific client requirements.

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Pros And Cons of
Facebook Ads

Facebook ads have become increasingly popular in recent times as a powerful marketing tool for businesses. However, while they can be effective, there are also potential side effects to be aware of.
Here are the pros and cons of using Facebook Ads:

PROS:

  • Facebook has a large user base, allowing businesses to reach a vast audience.
  • Advanced targeting options make it easier to reach the right people.
  • The platform provides robust analytics and tracking tools, allowing advertisers to measure the performance of their campaigns and make data-driven decisions.
  • Facebook Ads can be relatively inexpensive compared to other forms of advertising, making it accessible for businesses of all sizes.
  • The platform offers a wide range of ad formats, including video, image, and carousel ads, allowing businesses to experiment with different types of content.

CONS:

  • With so many businesses advertising on the platform, it can be challenging to stand out and get noticed by users.
  • Facebook's algorithm frequently changes, which can impact the reach and effectiveness of ads.
  • Some users may have ad blockers installed, which can prevent them from seeing Facebook Ads.
  • It can be challenging to keep up with the ever-changing best practices and trends in Facebook advertising, which may require a significant investment of time and resources.
  • Facebook's ad policies can be strict, and ads may be rejected for seemingly minor violations.

Learn More
Get a Free Consultation

Facebook advertising services offer businesses the potential to enhance various areas of their operations, including increasing brand awareness, driving traffic to their website, generating leads, increasing sales, and improving customer engagement. With precise targeting options and a range of ad formats, businesses can optimize their Facebook advertising campaigns to meet their specific goals and budget. The platform also offers valuable insights and analytics to help businesses track their performance and adjust their strategies accordingly, ensuring maximum ROI.

Learn More
Get a Free Consultation
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Why You Should Be Advertising On Facebook?

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Factors That Influence The Cost of Facebook Advertising

Your Facebook advertising budget plays a crucial role in your ad campaign's success. It can affect your bid, ad performance, and overall Facebook advertising campaign. Choosing a larger budget can provide you with more flexibility, but it doesn't necessarily guarantee better results. For instance, if you set a bid of $2 per click but the average cost per click is $1.97, you may get fewer clicks and impressions. However, even with a smaller budget, you can still achieve great results with the right strategy. Consider partnering with ARF Services an experienced social media marketing agency that can help manage your Facebook ad spending effectively to maximize your ROI.

Learn More
Get a Free Consultation

The Three Key Aspects to Consider in Facebook Ad Auction

Expected Action Rate

This is the likelihood of your audience engaging with your ad, which includes clicking on the link, downloading an app, etc. To ensure a competitive ad, you should aim for a high expected action rate, which will help design an effective ad for your audience.

Bid

Your bid is the amount you are willing to pay for a visitor to respond to your ad. Your bid is one of the most critical factors in improving the performance of your ad.

Ad Quality and Relevance

The quality and relevance of your ad is a crucial factor in promoting positive interactions with your audience. High-quality and relevant ads are more likely to be successful and increase the likelihood of engagement with your ad.

Explore Our Diverse Portfolio of Successful Projects

Looking to boost your business's online presence and engagement? Look no further than our social media advertising services! Our diverse portfolio of successful projects showcases our expertise in crafting effective social media campaigns tailored to your unique needs and goals.

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Ad Position

If you're planning to advertise on Facebook, it's important to know that your ads can appear in 8 different positions on the platform. Understanding these ad positions can help you strategize and optimize your Facebook ad campaigns for maximum visibility and impact.

Desktop News Feed

Mobile News Feed

Right Column

Instant Articles

In-Stream Videos

Marketplace

Facebook Stories

Audience Network

When creating a Facebook ad, you have two options for ad placement: manually choose where to place the ad or allow Facebook to automatically optimize placement for the best results. This decision can have a significant impact on the performance and effectiveness of your ad campaign.

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